- What are the two types of buying?
- What are primary needs?
- What brand is loyalty?
- What factors influence buying decisions?
- What is variety seeking behavior?
- What is a physiological need?
- What are the major factors that influence consumer buying Behaviour?
- What is biogenic needs?
- What is complex buying behavior?
- What are the four main influences on consumer Behaviour?
- What are the factors that influence behavior?
- What are two common selling methods?
- What types of needs does consumer Behaviour suffer from?
- What are the types of buyers?
- What is motivation consumer behavior?
- What is dissonance buying Behaviour?
- How would you describe a good buyer?
What are the two types of buying?
Different Kinds of Consumer BuyingHand-to-mouth buying.
It refers to buying in small quantities.
Buying by inspection.
Buying by samples.
Buying by description.
Period buying.More items….
What are primary needs?
Primary needs: Primary needs are basic needs that are based upon biological demands, such as the need for oxygen, food, and water. … While these needs might not be fundamental for basic survival, they are essential for psychological well-being.
What brand is loyalty?
What Is Brand Loyalty? Brand loyalty is the positive association consumers attach to a particular product or brand. Customers that exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite competitor’s efforts to lure them away.
What factors influence buying decisions?
Many different factors can influence the outcomes of purchasing decisions. Some of these factors are specific to the buying situation: what exactly you are buying and for what occasion. Other factors are specific to each person: an individual’s background, preferences, personality, motivations, and economic status.
What is variety seeking behavior?
Variety-seeking buying behaviour occurs when the consumer is not involved with the purchase, yet there are significant brand differences. In this case, the cost of switching products is low, and so the consumer may, perhaps simply out of boredom, move from one brand to another.…
What is a physiological need?
1. Physiological needs – these are biological requirements for human survival, e.g. air, food, drink, shelter, clothing, warmth, sex, sleep. … Maslow considered physiological needs the most important as all the other needs become secondary until these needs are met.
What are the major factors that influence consumer buying Behaviour?
3.2 The factors which influence consumer behaviourPsychological (motivation, perception, learning, beliefs and attitudes)Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)Social (reference groups, family, roles and status)Cultural (culture, subculture, social class system).
What is biogenic needs?
Biogenic needs indicate that people are born with a need for certain elements necessary to maintain life (e.g. food, water, shelter). Contrary to this, psychogenic needs are acquired in the process of becoming a member of a culture (e.g.status, power, affiliation).
What is complex buying behavior?
Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant differences between brands. This behaviour can be associated with the purchase of a new home or a personal computer.
What are the four main influences on consumer Behaviour?
There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer. Understanding how to motivate your customer is a powerful tool.
What are the factors that influence behavior?
Factors Influencing Individual BehaviorAbilities.Gender.Race and culture.Attribution.Perception.Attitude.
What are two common selling methods?
The followingtop selling sales techniques are built on those principles….Which sales methods should I use?SPIN selling. … SNAP selling. … Challenger Sale. … Sandler Sale method. … Consultative or solution selling.
What types of needs does consumer Behaviour suffer from?
The most common needs are the need of security, the biologically need, the need for rest, the mental need, the social need, the need of nursing, the need of benefit, the need of pleasure, the need of ownership and the need of independent. Satisfying basic needs is essential for human life.
What are the types of buyers?
Five Kinds of BuyersThe Individual Buyer. This is typically an individual with substantial financial resources, and with the type of background or experience necessary for leading a particular operation. … The Strategic Buyer. … The Synergistic Buyer. … The Industry Buyer. … The Financial Buyer.
What is motivation consumer behavior?
The study of Motivation refers to all the processes that drives in a person to perceive a need and pursue a definite course of action to fulfill that need. …
What is dissonance buying Behaviour?
In marketing: High-involvement purchases. Dissonance-reducing buying behaviour occurs when the consumer is highly involved but sees little difference between brands. This is likely to be the case with the purchase of a lawn mower or a diamond ring.
How would you describe a good buyer?
So from the replies seen in this article, the best qualities a buyer should have are : Be likable and approachable. Then a better deal is likely to come your way because the seller is more inclined to be flexible with someone they like. … Respect the seller and don’t waste their time.